Added 11/02/2019

Head of Brand Activation UK & EMEA

Location
London, Greater London, England
Salary
Competitive salary, bonus, car allowance and company benefits
Job Type
Sector
Retail & FMCG
External reference
20651

Ignata FMCG are recruiting a Head of Brand Activation UK & EMEA for a global beauty portfolio across all categories.

The company

Be part of a fast-growing global beauty company that continues to expand in to new markets and holds the #1 best in class brand in its category. Offering unrivalled company perks and benefits in a prime London location.

You will be joining an agile, team orientated environment that encourages taking ownership and creative thinking to challenge new ideas and opportunities.

The role

- To lead the total brand activation for the UK & EMEA unit by establishing and executing the Integrated Marketing Plan for all brands, focused to achieve metrics set out

- Reporting to the Business Unit Director and sitting in the Leadership team, you will manage a team of circa 8 direct reports

- Leading the UK and selected EMEA market (France and Germany focus) across multiple beauty brands/ categories with a £70M turnover and an M&C budget of £4M

- Deliver KPI's including Operating Profit and Contribution, Net Working Capital along with Secondary KPI's of Market Share, Net Sales and Brand Equity Measures

- Formulate and continuously develop local Communication levers for each brand and category across all channels, from digital, social, traditional press & trade marketing- in line with global brand strategies

- Continue holding the category-leading positions in market by being on the forefront of consumer and sector insights

- Strong working relationships across all internal teams, including PR to ensure all campaigns are aligned and you will love the high engagement involved with external agencies, suppliers and distributors- building relationships and opportunities.

- Monitor brand performance and appropriate solutions, influence and sell compelling ideas.

The candidate

* Confident. Resilient. Networker. Thinks outside the box!
* Opportunity focused and a strategic thinker
* Minimum 10 years' marketing experience with 3-5 years heading up a Marketing division/ Brand Activation within the UK Beauty Industry
* Experience across multiple brands and categories
* Has good contacts and network in the UK across Media agencies and Press
* Experienced in brand analytics and monitoring data
* Leadership skills developing a high-performing marketing team and hold strong influencer/communication skills to key stakeholders
* Can give examples of ownership and management of brand P&L from sales through to brand contribution

The package

* To be discussed in confidentiality
* Other competitive company benefits- Bonus, Car allowance, Product Allowance and MORE!

Please contact Georgie Cash on gcash@ignata.com for more details or to apply directly.

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