300 annual recruits for multinational business


Our client

The client had suffered from very poor recruitment output using a mix of direct and agency. Alongside that, there was some reputational risk over their employment brand in the market, or at least that was their perception. Ignata were asked to take over all sales recruitment activity for numerous brands within the Group. Recruitment requirements were 180 telesales recruits a year and 100 -150 field sales recruits.

Initial scope

The client had suffered from very poor recruitment output using a mix of direct and agency. Alongside that, there was some reputational risk over their employment brand in the market, or at least that was their perception. Ignata were asked to take over all sales recruitment activity for numerous brands within the Group. Recruitment requirements were 180 telesales recruits a year and 100 -150 field sales recruits.

The journey to date

We created an off-site team to focus on EVP and their employer brand, as well as completing white label candidate engagement.

We also built a candidate attraction strategy that included radio advertising across Manchester

Developed a candidate experience questionnaire and referral scheme, to ensure every potential employee had the right perception of the brand.

Results

0

telesales recruits per quarter

0

field sales recruits a month

0%

Achieved agency spend & pre-hire attrition

Improved conversion rate from 10% to 70% from interview to hire


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